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Real Estate Marketing: Prospecting by Tara Millar Real estate prospecting is the lifeblood of a lucrative career in real estate sales, and yet many agents just don't desire to do it! Some illustrate the cost - thinking that prospecting signifies either placing expensive advertisements in newspapers or homes magazines, or disbursing the high rate of postage to mail to plenty of those who may or might not have an interest in their services. Several declare they merely "don't have time." And for busy agents, time is a reason. The difficulty is, devoid of ongoing prospecting efforts, those agents will get up some morning with all of their transactions concluded and no further deals that need their attention. Some fail to comprehend that they can be accomplishing one type of prospecting as they move throughout their day. They could shelve a mass of business cards in their pocket and hand them out to the people they speak with. They can consider wearing their nametags or that little "R" pin on their lapel - so people fascinated by real estate will see it and strike up a conversation about real estate. They can put magnetic signs on their vehicle doors if they can't come up with the money for or don't want advertising painted on their cars. Many others don't acknowledge the worth of making automated systems to perform their prospecting while they're occupied doing other things. It calls for a small amount of time and a bit of capital to develop, but as soon as constantly in place, an automated system can manage right on pulling in business, 24 hours a day. It begins with a website. Hopefully, all agents who are serious about making a living already have their own website. If not, that is the first phase. As well as, while some agents exhaust many thousands doing business with web designers, huge expense is not needed. You can start with an easy WordPress site that even the technologically challenged can make use of. The primary rate will be about $10 to acquire a website and a few dollars a month for web hosting. The website does need to have good copy, but that's a topic for a different article. To make an automated prospecting machine, an agent must make yet one more expenditure: an autoresponder service. I prefer GetResponse because it permits me to create distinct mailing lists and separate "capture boxes" for each of them. Autoresponders cost between $15 and $20 per month. Subsequently, he or she needs a exclusive report of some kind to give away in exchange for site guests leaving their names and email addresses. The autoresponder will capture that information so the agent can mail to them over and over again. Knowing that, of course, is the next step. Auto responders allow you to develop as numerous follow-up letters as you prefer - all pre-set to move out at particular intervals after a new prospect opts in. These mail should all offer some exceptional information - so that recipients will be happy to have them and will read and not just delete. And naturally, each should include the agent's offer of service. Different leads need different messages Agents who serve only buyers or only sellers need only one autoresponder. Those who serve both, or who serve specific niche markets, want one for each type of buyer or seller. As an example, an agent might offer particular information for homeowners whose listings have expired unsold and entirely different information for FSBO sellers or property owners who need to consider a short sale. Agents could also develop auto responders for past clients and those in their mandate - so they can link regularly with those people who are most likely to send referrals. Another great article by Aberfoyle Real Estate. This article, Real Estate Marketing: Prospecting is released under a creative commons attribution license.