Choosing the best serum for glowing skin depends on skin type and concerns, but certain ingredients work universally. Vitamin C serums are widely recommended for brightening, reducing pigmentation, and boosting collagen. Hyaluronic acidserum forniacinamide or retinol help improve skin tone and texture. Popular choices include Minimalist Life, L'Oréal Revitalift, and The Ordinary Hyaluronic Acid. Always apply serum on clean, damp skin and follow with moisturizer.